Simple, casual and forever practical, Julie is Co-Founder + Creative Lead at Small + Sole, a collective that specializes in brand design, web design and digital marketing for small and solo businesses. A Midwestern native, Julie began her career in the advertising department at iconic catalog retailer Spiegel. Here she was fortunate to meet many photographers, stylists, and hair and makeup artists who would eventually inspire her to pack her bags and move to New York City. After several freelancing stints, Julie joined cosmetics powerhouse Avon where she was responsible for concepting, directing and executing creative for numerous product and brand launches. Six years after a successful and fast-paced tour in the beauty industry, Julie and her family traded Central Park for Griffith Park and moved to Los Angeles. Now specializing in brand and digital design, Julie also enjoys cooking for friends, early morning runs and daydreaming about the Pacific Northwest.